There is a new Doom game on the way in 2016 and in anticipation of the release, there are a whole bunch of trademarks in the franchise’s cross hairs. The video gaming company behind Doom is looking to flatten the tires of a trademark registration for a monster truck, DOOM’S DAY, claiming that the name is too confusing to the title of the game.
There hasn’t been a new Doom game since the year Janet Jackson flashed the country during the half-time show of the Superbowl. But for 2016 id Software, the company behind the game, promises the release of a new reboot of the first-person shooter video game series. Doom is considered to be one of the pioneering first-person shooter games and since the release of Doom in 1993, the series has spawned numerous sequels, expansion packs, and a forgettable film. Since its debut, over 10 million copies of games in the Doom series have been sold. In gearing up the reboot, id Software has been quite active at the Trademark Office protecting the DOOM mark with five cases in the past year.

Cover art for new “Doom” game.
Feld Motor Sports, Inc. is the leading promoter, producer and presenter of motor sports merchandise and events in the United States. In addition to putting on monster trucks shows such as “Monster Jam,” the company is the owner of some of the most famous monster trucks such as [Grave Digger](, Monster Mutt and El Toro Loco. On January 4, 2014, the Doom’s Day truck first made its appearance with a mysterious driver and sirens blasting. The truck can be seen regularly on the “Monster Jam” tour and in the below image. (To me, it looks like Darth Vader’s helmet and a light saber but I digress.) In association with its motor sport events, Feld filed a trademark registration application for DOOM’S DAY. id Software has filed its opposition to the mark claiming that when people see the DOOM’S DAY mark, which includes DOOM in it, they are likely to be confused to think the mark and the truck bearing its name are affiliated with or endorsed by the DOOM mark and video game. id Software also argues that confusion is even more likely since the intended use of the DOOM’S DAY mark at motor sports events overlaps with video game industry events. Cause most people usually go right from the video game conference to the local monster truck rally… I guess. Not sure if everyone who saw the name DOOM’S DAY on a truck would get it confused with the video game. The first thing that pops into my mind is Superman’s villain with the same name. If the parties are not able to reach a settlement, the Trademark Office will decide whether the DOOM’S DAY mark will go through or if it is, well, doomed. ![doom](