I guess “The Big Game Soup” just doesn’t sound as good. The NFL is gearing up a trademark registration opposition against a brand of soups called, SOUPER BOWL, that is very close to the NFL’s SUPERBOWL trademark
The first Super Bowl happened in 1967, one year prior, the NFL applied for a trademark registration for the term SUPER BOWL; such registration was granted in 1968. Since then, the NFL has registered the trademark in about every class you can imagine. A few years ago, the NFL started cracking down on advertisers and businesses using the term without permission. The thinking is that if you are using the trademark, SUPER BOWL, you must be associated with or endorsed by the NFL which most businesses are not. The NFL is both protecting the value of its mark and making a ton of money in licensing the term.
The first bowl of soup happened in ….I don’t even have a guess. But on February 1, 2015, the exact date of this year’s Superbowl, the SOUPER BOWL trademark was filed in a class covering…wait for it…soups; specifically, “drinkable soups” because saying just “soups” was not specific enough. This is an intent to use mark so the product is not yet out but the mark is owned and was registered by a Chicago attorney who I guess is looking to expand his practice. Google did not shed any light on this attorney’s ties to the soup, specifically “drinkable soup”, industry.
SUPERBOWL and SOUPER BOWL sound exactly the same. It seems like it would be easy to confuse the two marks. The NFL filed for an extension of time to oppose and its formal opposition to the mark is due in August. The applicant can now decide if he wants to push the mark forward knowing that he is in for one heck of a food fight with the NFL.